A woman's disgusted reaction to the smell of laundry drying indoors.

The ad opens with a woman looking distressed at laundry drying indoors. She smells a yellow garment and recoils. A bottle of Lenor Fresh Air is introduced, and as she opens it, a bright light and sparkles emanate from it. She then puts it into a washing machine. The scene shifts to her dancing joyfully among drying clothes, which are now emitting a bright glow. The ad concludes with three people reacting positively to the scent of laundry, with one person describing it as a 'concentrated spring in a bottle'. The final shot is of the product bottle with text overlay.