Views306K306K
Published28 Apr 202628 Apr 26
AI
A convertible driving along a scenic coast with people holding up large crocodile cutouts.
The ad opens with a shot of people in a convertible driving along a coastal road, holding up Lacoste crocodile cutouts. The camera then moves inside the car, showing a Lacoste crocodile figurine on the dashboard. Subsequent shots show the group of friends on a beach, posing with the car, and interacting with each other. The editing is quick and upbeat, with a focus on summer vibes and leisure. The final shot is a group pose in front of the car with the ocean in the background.











