The initial shot of the factory floor with the animated crocodile.

The ad opens with a wide shot of a factory floor, with mannequins displaying various colored Lacoste polo shirts. A cartoon crocodile character walks among them. The scene then transitions to close-ups of individual folded polo shirts on a white background, each with a different style or color. The pacing is quick, showcasing multiple products. The ad ends with a grid of many polo shirts and the Lacoste logo.