The product tube is presented prominently against a clean blue background.

The ad opens with a tube of La Roche-Posay Cicaplast Baume B5+ against a blue background. A gloved hand enters the frame and picks up the tube. The scene transitions to text highlighting the product's benefits, showing close-ups of a baby's skin, a hand with a minor burn, and a face with acne. The product is shown being applied to the skin. The ad concludes with a montage of skin concerns and the product tube, ending with the La Roche-Posay logo and '50 Years of Life-Changing Skincare'.