The initial shot of a romantic Parisian street at night, followed by a striking close-up of a woman's face with dramatic makeup.

The ad opens with a nighttime shot of a Parisian street with ornate lampposts and buildings. It transitions to close-ups of a woman's face, her profile, and her hands holding a golden mascara tube. The mascara is then applied to her lashes, showcasing different colors and effects. The woman, identified as Kendall Jenner, is shown in various elegant settings, often reflected in mirrors, looking confident and powerful. The ad features close-ups of the mascara product and its packaging, with dramatic lighting and a luxurious feel. The pacing is elegant and sophisticated, with quick cuts highlighting the product's features and the model's beauty.