The gleaming golden mascara tube with embossed text.

The ad opens with a close-up of a golden mascara tube with the word "PANORAMA" embossed on it, set against a black background. The tube then opens, revealing the mascara wand. A close-up of the mascara brush follows, showcasing its spiky bristles. The ad then transitions to a split screen showing a woman's eyes before and after applying the mascara, highlighting the dramatic difference in lash volume and length. Finally, the ad features Kendall Jenner posing elegantly in a black dress, leaning against a pillar, with the L'Oréal Paris logo prominently displayed.