Nadia Comaneci appears on screen, looking in a mirror.

The ad opens with a woman, Nadia Comaneci, looking in a mirror and adjusting her pink blazer. The scene transitions to show three boxes of L'Oréal hair dye products. Close-ups of hair and product textures are shown, followed by shots of the woman's hair. The ad ends with a close-up of Nadia Comaneci smiling.