The initial visual of the L'Oréal Casting Crème Gloss boxes and the bubbly pink aesthetic.

The ad opens with three boxes of L'Oréal Paris Casting Crème Gloss hair dye arranged diagonally on a pink, bubbly background. The camera then zooms into a large pink bubble containing text and the L'Oréal logo. This transitions to a shot of a woman with long, dark, shiny hair, her back to the camera, touching her hair. The L'Oréal logo appears at the bottom of the screen.