The initial text "RITM ALERT?" followed by the man's direct gaze and gesture.

The ad opens with a close-up of a man's torso and face against a green background. Text appears asking "RITM ALERT?". The man then points his finger and the text changes to "NU TE STRESA". A bottle of L'Oréal Men Expert Clinical Ultra antiperspirant is introduced. The man is shown applying the antiperspirant to his underarm. Abstract molecular graphics appear with the text "TESTAT CLINIC". A sequence of the man in motion is shown with text "PENTRU 96H DE SENZATIE USCATA*". The man's underarm is shown again with text "DELICAT CU PIELEA". The product is shown again, and the ad concludes with the L'Oréal Men Expert logo.