A man with a prominent beard smiles directly at the camera.

The ad opens with a man named Benjamin standing on a staircase, smiling. He then appears in a lab setting with colleagues, discussing technology and a device. A radar chart showing skin analysis scores is displayed, followed by a close-up of the device. Benjamin is shown working at a computer, then looking at the camera. The ad concludes with Benjamin walking down stairs, with L'Oréal branding and a tagline.