The iconic L'Oréal logo against the Eiffel Tower.

The ad opens with the L'Oréal logo superimposed over a shot of the Eiffel Tower. It transitions to a close-up of a L'Oréal mascara tube, specifically 'Extensionist Nouveau Mascara'. The ad then shows extreme close-ups of eyes as mascara is applied, emphasizing lash length. The final scene features two models posing in front of the Eiffel Tower, with the L'Oréal logo appearing again.