The large price of $9.99 and the appetizing image of fried chicken.

The ad features a close-up shot of a pile of 8-piece bone-in fried chicken pieces against a bright yellow background. Text overlays highlight the product and price. A small graphic of a chicken is visible in the top left corner. A red sign with 'ORDER AHEAD!' is in the bottom left. A circular graphic in the bottom right indicates availability hours.