The initial split-screen visual contrasting the modern Los Angeles skyline with the traditional Japanese pagoda.

The video opens with a split screen showing the Los Angeles skyline and a traditional Japanese pagoda, with the text 'LOS ANGELES' appearing. It then transitions to show Kyoto landmarks, including a pagoda and torii gates. Close-ups of KUOE Kyoto watches are interspersed throughout, highlighting their design and craftsmanship. Scenes shift to a man in traditional Japanese attire performing a tea ceremony, a person raking a zen garden, and a rickshaw driver in a bamboo forest. The ad concludes with shots of the watches in a retail setting and a final shot of a man checking his watch.