A man with glasses speaking directly to the camera, introducing himself and a large culinary event.

The ad opens with a man, José Augusto Soares, speaking directly to the camera. He is in a rustic setting with wooden walls and beaded curtains. The scene transitions to a table laden with food, including a large pan of couscous and cans of Kiat Guarana. There are also decorative clay bricks and small food skewers. The ad then shows archival footage of a large crowd at an event called 'Alto do Moura - Caruaru', with a man in a green shirt speaking. A newspaper headline about a 'Giant Couscous' is shown. The ad returns to José Augusto Soares, now outdoors with a slightly blurred background of hills and sky, and then shows him in a studio setting with festive decorations and a large bottle of Kiat Guarana. The final shot is a close-up of his feet walking on a dirt path.