The initial close-up of lush green grapes on a vine.

The ad opens with a close-up of green grapes on a vine, transitioning to a bottle of Krug Champagne with the year 2008 prominently displayed. It then shows a man standing in a minimalist room with a piano and a large window, followed by close-ups of hands playing a piano and then sorting grapes. The visuals shift to a cello being played, then a harp, and finally a close-up of Max Richter, a composer, working at a desk. The scene moves to a recording studio with Max Richter and others, and then back to close-ups of the Krug bottle. The editing is slow and deliberate, emphasizing the connection between music and winemaking.