The opening drone shot through a lush pine forest with the intriguing question "WHAT'S YOUR PINE?"

The ad opens with a sweeping drone shot through a pine forest, with the text "WHAT'S YOUR PINE?" overlaid. It then transitions to a triptych of close-ups: a pine cone, pine needles frozen in ice, and a single pine branch against a white background. The triptych then shows text overlays: "BLACK PINE PRIMUS" on the first panel, "BLACK PINE" on the second, and no text on the third. The ad then features three women of different age groups (30+, 40+, 55+), each with corresponding product information. The final scene shows three product jars arranged side-by-side, with their respective names and benefits. The ad ends with the KORRES logo and a tagline.