The initial grid of magazine covers and the subsequent close-up of a model on a cover.

The ad opens with a grid of Kiko Milano magazine covers featuring different models. The camera zooms into one cover, then transitions to a model (Emily Ratajkowski) posing and walking. It then shows close-ups of various lip gloss shades, a model playfully falling into a chair, and a silhouette of a model walking. Another model (Anok Yai) is shown posing and interacting with the camera. The ad concludes with three models dancing and a final shot of Kiko Milano lip gloss bottles.