The striking visual of a bright red flower petal with light shining through it, accompanied by intriguing French text.

The ad opens with a close-up of a vibrant red flower petal, with a bright light shining through it. Text appears: "ET SI LA COULEUR". The scene transitions to a wider shot of red flower petals, with water droplets, and the text changes to "ROUGE ÉTAIT UN PARFUM?". A sleek, red perfume bottle with gold lettering "Kenzo" appears. Abstract, blurry red visuals follow, then the perfume bottle is shown next to a red rose. Close-ups of the perfume bottle's cap and the rose petals are shown. Finally, three Kenzo perfume bottles of varying sizes are displayed together, with the text "LE ROUGE FLOWER" and "Kenzo" appearing. The word "NOUVEAU" is also briefly shown.