The initial wide shot of the woman against the sky with the KENZO logo.

The ad opens with a wide shot of a woman in a red outfit against a blue sky, with the KENZO logo and tagline "POUR UN MONDE PLUS BEAU" displayed. It then transitions to close-ups of a woman's face, her lips, and a hand holding a red poppy. Abstract shots of red fabric and water droplets follow. The ad then shows a close-up of a woman's neck and hair, followed by a shot of a red perfume bottle with the KENZO logo. A panoramic view of a red landscape with a lake appears, then a close-up of the woman's face with a poppy petal on her cheek. The ad concludes with a shot of the sun, a close-up of a lipstick, and finally, three red perfume bottles displayed with the text "LE ROUGE FLOWER KENZO" and "Le nouveau parfum". The pacing is slow and sensual, with a focus on beauty and nature.