A blurry, close-up shot of a rooster.

The ad opens with a blurry shot of a green rooster with a red comb. It transitions to a split screen showing three people: a young boy, a woman, and a young girl. Then, a box of Kellogg's Oaties cereal is shown, with a 'New' sticker. The ad then shows animated text about the cereal's ingredients and nutritional value, interspersed with shots of the cereal and the box. Finally, it shows the family members eating the cereal and enjoying it, ending with a shot of the Kellogg's Oaties boxes.