A giant, animated green rooster appearing on a balcony.

The ad opens with a shot of a building facade, then transitions to a young person on a balcony enjoying breakfast. A giant, animated green rooster appears, first on the balcony, then walking down a city street, and finally perched on a skyscraper. The ad shows different groups of people reacting to the rooster, some with surprise and amusement. It concludes with the rooster on a rooftop, followed by the Kellogg's logo and slogan.