A man and a woman enter an elevator together, creating a sense of anticipation.

The ad opens with a man and a woman entering an elevator. The woman presses the button for the 6th floor. The elevator doors close, and the man looks at the woman. The woman is holding a coffee cup and a Kalev chocolate bar. The elevator doors open, and the man exits. He walks down a hallway and peeks into a room where an older woman is sitting. He then walks back to the elevator, which is now empty. He enters and looks down. The elevator doors open again, and he exits. He walks down the hallway and sees the woman from the elevator. She smiles at him. The ad ends with the Kalev logo.