The large, glowing neon 'K' letters and the sleek Kérastase product bottle.

The ad opens with a close-up of a Kérastase hair product bottle, featuring large, illuminated neon 'K' letters in the background. It then transitions to a woman with blonde hair, touching her hair, with text overlay. The final scene shows a car driving down a long, straight road in a desert landscape, with the Kérastase logo appearing on the road.