The text overlay "Replace your sugary coffees with proffee and watch the booty grow, pants get loose, puffy face go away" is attention-grabbing.

The video shows a clear plastic cup filled with a creamy beverage, drizzled with caramel sauce and topped with a powder. A bag of Javvy Protein Coffee is in the background. A handheld frother is used to mix the drink, followed by the addition of ice. The drink is then shown being held up, with a straw inserted. The final shot is a close-up of the lid with the straw.