Kibble being poured into a cute cat-shaped bowl.

The video opens with kibble being poured into a pink cat bowl. A cat then approaches and eats. Text overlays highlight positive customer reviews about the food. The video transitions to show different cats and dogs, interspersed with shots of Japhy packaging and a website interface. It shows a woman filling out a questionnaire on a tablet, and then a close-up of a dog's face. The ad also features footage from a factory, showing kibble being produced and packaged. It concludes with a golden retriever eating from a bowl and text promoting a discount.