The initial blurred overlay asking a direct question about the dog's neutering status.

The ad opens with a blurred overlay asking a question about a dog's neutering status. A woman is in the background placing a plant. The overlay then changes to ask about the dog's activity level, showing four icons representing different levels of activity. A woman kneels down and places a bowl of dog food on the floor. A dog approaches the bowl and begins to eat. The brand logo and website are displayed. The ad is shot in a home setting with a dog and its owner.