The Jacobs logo appears prominently on screen.

The ad opens with the Jacobs logo, then transitions to close-ups of coffee cherries on a branch, followed by a hand selecting a coffee capsule from a box. The capsule is then placed into a coffee machine, and coffee is poured into a glass mug with the Jacobs logo. The ad then shows a couple enjoying coffee and ends with two boxes of Jacobs Origins coffee, one for Colombia and one for Guatemala.