The Jacobs logo with a crown.

The ad opens with the Jacobs logo and a crown. It then transitions to a man enjoying a cup of coffee, followed by scenes of a European city street, a man playing piano with a dog, a person sweeping a sidewalk cafe, birds on a bench, two women taking a selfie, and a group of people playing soccer. The ad concludes with the man enjoying coffee on a balcony and then a montage of Jacobs coffee products.