The initial blurry shot of the product and the bold "PROTEIN." text.

The video opens with a blurry shot of a bag of Jack Link's Original Beef Jerky against a red background. The camera then focuses on a hand holding the bag, which is positioned in the upper right quadrant of the screen. Large, bold text appears on the screen, first reading "PROTEIN." and then changing to "PROTEIN. SHAKE.". The bag of jerky is shown throughout the ad. The background is a textured red. The pacing is quick and dynamic.