The bold red text "LES PROTÉINES SONT PARTOUT DE NOS JOURS." on a black background.

The ad opens with red text on a black background that reads "LES PROTÉINES SONT PARTOUT DE NOS JOURS." This text fades and is replaced by a red background with black text. A bag of Jack Link's Original Beef Jerky is shown, along with scattered pieces of jerky. The text "LE JERKY EN AVAIT AVANT QUE ÇA DEVIENNE À LA MODE." appears on screen, followed by "30g DE PROTÉINES PAR SACHET". A small disclaimer appears at the bottom.