The bold red text "PROTEIN IS IN EVERYTHING THESE DAYS." on a black background.

The video opens with a close-up of text on a black background that reads "PROTEIN IS IN EVERYTHING THESE DAYS." The scene then transitions to a close-up of a furry, brown creature, possibly a costume or prop, with a red background. This is followed by a shot of a red bag of Jack Link's Original Beef Jerky scattered with pieces of jerky on a red surface. The text "JERKY HAD IT BEFORE THE HYPE" appears, followed by "30g PROTEIN PER BAG." The pacing is quick and cuts between the text and the product.