A woman applying makeup in a convenience store.

The ad features a montage of diverse women applying makeup and engaging in various activities, interspersed with close-ups of beauty products. Scenes include women in a convenience store, on a bus, in a car, at a roller derby, camping, and at a party. The pacing is quick and dynamic, with a focus on self-expression and confidence. The ad ends with the IPSY logo and tagline.