The initial close-up of the woman in red lingerie and the prominent brand name.

The ad opens with a close-up of a woman in red lingerie and a sheer robe, with the brand name 'Intimissimi' overlaid. The scene then shifts to the woman looking at the camera, surrounded by large, golden, spherical ornaments and a backdrop of shimmering gold curtains. This is followed by a shot of a decorated Christmas tree with golden ornaments and lights, framed by large golden columns. Finally, the ad shows a detailed, illuminated gingerbread house adorned with festive decorations. The pacing is slow and elegant, focusing on luxury and holiday themes.