Four diverse women applying makeup in a convenience store.

The video opens with a close-up of a TV screen showing a woman in a convenience store, then cuts to four women applying makeup in the store. It then shows makeup products scattered on a rug, followed by three women applying makeup in a brightly lit room. Next, a woman applies mascara on a subway train, then a woman applies eye makeup in a car. The video transitions to a woman applying makeup in a dimly lit, glamorous setting, and then to a woman applying eyeliner on a scooter. The final scenes show people at a concert and two women in a convertible, before ending with text cards. The editing is fast-paced and cuts between different scenes and individuals.