The split screen showing a dramatic 'before and after' transformation with a tanned complexion.

The video shows a split screen of a woman before and after using a self-tanning face serum. The 'before' side shows her with natural skin, and the 'after' side shows her with a tanned complexion. The video then transitions to a step-by-step tutorial on how to use the product. The woman demonstrates applying the serum directly to her skin or using a cotton pad, blending it in circular motions. The final shots show the woman with her developed tan, holding the product.