The question "Vous avez une sale mine ?" (Do you have a dull complexion?) posed directly to the viewer.

The ad features three different men in separate shots, each performing a skincare routine. The first man, with a shaved head, is shown applying serum to his face. The second man, with curly hair and freckles, is shown applying a face wash and then serum. The third man, with dark hair, is shown applying a face moisturizer. The shots are intercut, showing close-ups of the products and their application. The pacing is quick, with smooth transitions between the men and their routines. The ad ends with a shot of the first man and a graphic overlay.