The question "Vous avez les mêmes cernes qu'un panda ?" (Do you have the same dark circles as a panda?) is visually striking and relatable.

The video opens with a close-up of a young man's face, asking if he has panda-like dark circles. It then transitions to show him applying an eye cream with a roller applicator. The ad then features a split-screen showing four different men of various ages and ethnicities applying the same eye cream. The pacing is quick, with rapid cuts between the men. The final scene shows a man with glasses and a beard, with text overlay indicating the product's benefits and where to buy it.