The Hoka logo appears prominently on a hat in the first few seconds.

The ad opens with a close-up of a person wearing a Hoka hat, then cuts to a shot of instant noodles. It then shows a person's legs being bandaged, followed by a man in a Hoka hat speaking. The video then shows a runner in a race, with close-ups of their feet on the trail. The runner is shown smiling and being cheered on by others. The ad ends with the Hoka logo and tagline.