The "PROMOÇÃO HELLMANN'S SUPREME" text and the prominent display of the ketchup and mayonnaise bottles.

The ad opens with two Hellmann's Supreme bottles, one ketchup and one mayonnaise, against a dark blue gradient background. Text appears, announcing a promotion. The bottles are then joined by two more: a mustard and a barbecue sauce. The scene transitions to a graphic displaying prize amounts and details about a sweepstakes. Finally, a website address appears with a call to action to participate.