A woman making a disgusted face while eating a sandwich.

The ad opens with close-ups of people reacting to food, some with disgust, some with pleasure. It then transitions to a classroom setting where a teacher draws a hamburger on a chalkboard, asking 'What's missing?'. A student then presents Hellmann's Supreme Ketchup. The ad shows people enjoying food with Hellmann's products, including a group in a van and a protest scene. The final shot is a product shot of Hellmann's Supreme Mayonnaise and Ketchup with a hamburger in the middle.