The question "Do You Wake Up With Back Pain?" accompanied by graphics illustrating pain levels.

The ad opens with graphics showing different levels of back pain. It then transitions to a woman sleeping peacefully on a mattress, followed by graphics illustrating different sleeping positions and mattress firmness levels. A physical therapist is shown, followed by scenes of mattress manufacturing, including sewing covers and assembling coils. The ad concludes with a man demonstrating the mattress and a final graphic with a discount offer.