The initial shot of a white Heelys shoe hanging on a chain-link fence with a prominent "20% OFF PRO 20" graphic.

The video showcases various styles of Heelys shoes, often displayed in outdoor, urban settings like fences, concrete ledges, and pavement. The editing is fast-paced, with quick cuts between different shoe colors and styles. Some shots feature the shoes hanging from a fence, while others show them resting on surfaces. A recurring graphic element is a circular logo with 'PRO 20' and '20% OFF'. The ad concludes with the Heelys logo and website.