The initial misty mountain landscape with flying birds and the prominent 'Hebe' logo.

The ad opens with a serene, misty mountain landscape with black birds flying across the screen. The logo 'Hebe health & beauty' appears. Text overlays introduce Korean and Japanese beauty secrets. The scene transitions to showcase various Korean beauty products displayed on white pedestals, with a woman relaxing in a bathtub visible on the left. The products change throughout the ad, featuring brands like Missha, CLIV, PureHeals, Bergamo, skin79, Nadeshiko, Holika Holika, Tirtir, and Frudia. The final sequence shows a smartphone displaying the Hebe app interface and various brand logos, with a pink gradient background. The ad has a calm, elegant, and aspirational pacing.