A cartoon pirate on a tropical island with a treasure chest appearing.

The ad opens with a cartoon pirate on a small island in the ocean. A treasure chest appears on the beach, followed by the title card for 'Hookies'. More cartoon characters, including a tiger and a frog, join the pirate. The scene then shifts to two young girls dressed as pirates, sitting at a table and eating cereal from bowls. Boxes of Gullón Hookies cereal are visible. The ad shows close-ups of the cereal being poured into milk and eaten. It ends with a display of various Gullón Hookies cereal boxes on a beach setting.