A cartoon pirate character appears on a small island.

The ad opens with a cartoon pirate on a small island, then transitions to a beach scene with a treasure chest and the title "Hookies". More cartoon characters appear, including a tiger and a frog. The scene then shifts to a young girl happily eating cookies, dipping them in milk, and playing with them. The ad concludes with a display of various Gullón Hookies cookie boxes.