The initial close-up of A$AP Rocky with the "GUCCI GUILTY" text overlay.

The ad opens with a close-up of a man, A$AP Rocky, looking upwards with his eyes closed, wearing a grey suit and a gold chain. Text overlays "GUCCI GUILTY". He then holds up two bottles of Gucci Guilty fragrance. The scene transitions to three people lying on the floor, upside down, with one person in a white fur coat. The final scene shows two bottles of Gucci Guilty fragrance, one silver and one black, placed on a surface with a record player in the background. Text overlays "GUCCI GUILTY" and a hashtag.