A person holding a damaged, wet vinyl record.

The ad opens with a person holding a wet, damaged vinyl record. A man is seen with a gorilla, and then a woman is shown in a kitchen, also with a gorilla. The scene shifts to a person looking through a window at a gorilla. The product, Gorilla Waterproof Patch & Seal tape, is then shown being held by a gorilla's hand, and later by a woman. A couple is shown looking at the product. The tape is then demonstrated being applied to a leaky pipe under a sink and a dripping ceiling. The ad concludes with the man and gorilla looking at each other, with the product displayed.