A young woman asking if a tent will hold, followed by a man's surprising answer about a gorilla test.

The ad opens with a young woman and an older man setting up a tent in a wooded area near a lake. The woman holds up a piece of orange tent fabric and asks if it will hold. The man, looking at the camera, assures her it's tested by a real gorilla. The scene then cuts to a stylized 'Gorilla Test Lab' where a gorilla is shown interacting with a tent, first with hands touching it, then a gorilla in a lab coat pushing against it, and finally a gorilla ripping it apart. The final scene shows the woman and man inside the tent, looking up, with the text "FOR THE TOUGHEST JOBS ON PLANET EARTH." and "GORILLA TAPE" visible.