A child asking a question about why a glue is named after a gorilla.

The ad opens with a mother and son building a model space shuttle. The son asks why it's called Gorilla Super Glue. The mother explains it's tested by a real gorilla. The scene shifts to a 'Gorilla Test Lab' where a woman in a lab coat applies glue to a model rocket, and a gorilla is present. The gorilla then climbs onto a larger rocket structure. The ad shows the gorilla in a lab setting, then a rocket launch with a gorilla watching from a control room. The final shot shows the gorilla sitting at a desk with the glue bottle and the tagline.