A large, realistic-looking gorilla staring directly at the camera.

The ad opens with a close-up of a large, imposing gorilla. It then shows a scientist in a lab coat, followed by the gorilla interacting with a tent in a 'Gorilla Test Lab' where water is sprayed on it. A tape engineer is then shown. The gorilla is seen applying sealant to wood, and then sitting in a treehouse while scientists observe. Finally, the gorilla is shown pulling a rope attached to the treehouse, and the scientist reappears with the product. The ad ends with the gorilla behind a desk with the title 'Chief Tough Officer'.